We meet your challenges
The fast-moving consumer goods (FMCG) industry, typically divided into food and non-food products, predominantly deals in highly-demanded, fast-moving items selling at relatively low cost. Companies often have to employ extensive distribution networks to move large quantities of their products into a fiercely competitive market in which profit margins are low and consumers need to be attracted with innovative products and eye-catching packaging.
Companies striving to continuously attract customers in the large, high-volume non-food FMCG market face a number of challenges which need to be addressed in a quickly evolving market environment. To effectively showcase these challenges, the focus of this paper is firmly set on the personal, home and fabric care business within the FMCG industry.
