The increasingly dynamic and diverse customer requirements for B2C and B2B goods delivery in the fashion sector posed a challenge to PUMA SE’s existing decentralized warehouses. In eCommerce, smaller order sizes and shorter delivery times are the order of the day while customers in the wholesale and retail sector continue to demand large order volumes, including product processing.
Puma and operator BLG decided on building a new European central warehouse to fulfill these variable storage and distribution requirements, ensuring the entire order spectrum could be efficiently handled at high delivery speeds.
Working together for project success: from left Johannes Folter (Head of Distribution & Warehousing Retail Europe PUMA SE), Dörte Timm (Overall Project Management DC Geiselwind BLG Handelslogistik GmbH & Co. KG) and Tobias Kramer (Business Unit Manager Logistics io)
Client
PUMA SE is a German multinational company that designs and manufactures sports and casual footwear, apparel and accessories. It has its headquarters in Herzogenaurach, Bavaria (Germany).
BLG Logistics Group AG & Co. KG is a seaport and logistics company based in Bremen.
Challenges
Solutions
io as lead consultant contributed its interdisciplinary expertise in project management, logistics planning, and architecture to provide support from the concept phase right through to implementation.
The focus was principally on implementing the various trades. These not only included those of BLG IT’s sub-contractor Körber, but also those of overall client PUMA. On behalf of Puma, io and BLG managed logistics supplier TGW and represented the tenant’s interest in all leasehold improvement matters with the investor (Dietz).
With a tight project duration of just 36 months, a building size of approx. 63,000 m², intralogistics distributed over two levels and many project parties, this project is packed full of superlatives.
Assembly and testing time were completed, with go-live on time and on budget – and all this despite the worldwide pandemic. This major challenge could only have been accomplished thanks to excellent teamwork and total commitment shown by all parties.
io uses the latest technologies and offers comprehensive services, making us the partner of choice for successful digital transformation in warehousing, transportation and production.
A functioning economy relies on well designed supply chains & logistics that have been optimized to ensure flexible and sustainable growth.
Seeing through new and challenging projects on a regular basis is just one of the many rewards you can expect when joining our team.
io uses the latest technologies and offers comprehensive services, making us the partner of choice for successful digital transformation in warehousing, transportation and production.
A functioning economy relies on well designed supply chains & logistics that have been optimized to ensure flexible and sustainable growth.
Seeing through new and challenging projects on a regular basis is just one of the many rewards you can expect when joining our team.