One of Europe’s most modern fulfillment centers for fashion

The increasingly dynamic and diverse customer requirements for B2C and B2B goods delivery in the fashion sector posed a challenge to PUMA SE’s existing decentralized warehouses. In eCommerce, smaller order sizes and shorter delivery times are the order of the day while customers in the wholesale and retail sector continue to demand large order volumes, including product processing.

Puma and operator BLG decided on building a new European central warehouse to fulfill these variable storage and distribution requirements, ensuring the entire order spectrum could be efficiently handled at high delivery speeds.

Consultants on a staircase of Puma's new logistics center

Working together for project success: from left Johannes Folter (Head of Distribution & Warehousing Retail Europe PUMA SE), Dörte Timm (Overall Project Management DC Geiselwind BLG Handelslogistik GmbH & Co. KG) and Tobias Kramer (Business Unit Manager Logistics io)

Key Facts


PUMA SE is a German multinational company that designs and manufactures sports and casual footwear, apparel and accessories. It has its headquarters in Herzogenaurach, Bavaria (Germany).

BLG Logistics Group AG & Co. KG is a seaport and logistics company based in Bremen.


  • Shortage of skilled workers in the logistics industry and the Lower Franconia region
  • Smaller order sizes and short-notice delivery terms in eCommerce, but at the same time, large order volumes in the wholesale/retail area
  • Whole project to be completed in just 36 months


  • Highly automated intralogistics from incoming goods to outgoing goods
  • Combination of a fully automated 24-aisle shuttle warehouse and 27 goods-to-person picking workstations
  • io as central project management partner

It was only possible to implement the project within just 36 months with the joint commitment of all project participants. We are proud of this achievement, which will ensure a lasting and beneficial connection between all participants.

Tobias Kramer Business Unit Manager Logistics at io
Tobias Kramer Business Unit Manager Logistics

Interdisciplinary cooperation in all project phases

io as lead consultant contributed its interdisciplinary expertise in project management, logistics planning, and architecture to provide support from the concept phase right through to implementation.

The focus was principally on implementing the various trades. These not only included those of BLG IT’s sub-contractor Körber, but also those of overall client PUMA. On behalf of Puma, io and BLG managed logistics supplier TGW and represented the tenant’s interest in all leasehold improvement matters with the investor (Dietz).

Group photo of the project team of the new multi-channel warehouse

Part of the project team consisting of BLG and io employees.

Highly automated intralogistics

A superlative project in time and budget

With a tight project duration of just 36 months, a building size of approx. 63,000 m², intralogistics distributed over two levels and many project parties, this project is packed full of superlatives.

Assembly and testing time were completed, with go-live on time and on budget – and all this despite the worldwide pandemic. This major challenge could only have been accomplished thanks to excellent teamwork and total commitment shown by all parties.


Your Contact
Tobias Kramer Business Unit Manager Logistics at io
Tobias Kramer
Business Unit Manager Logistics