Greenfield vs. Brownfield

A Brighter Future Without Building from Scratch

“Hybrid Thinking” applies greenfield planning principles to existing factories, thereby combining new design possibilities with the advantages of existing infrastructure. Optimized material flows, modular concepts, and digital technologies enable step-by-step modernization while production continues. Key factors include a thorough analysis of the existing facility, integrated planning, and the early involvement of employees. This approach enhances efficiency, flexibility, and future-readiness without the need for a completely new building.

What matters is output, which must be achieved as quickly as possible. To that end, new manufacturing facilities must be planned in many areas, or existing ones must be redesigned. Product designs must also be adapted to changed manufacturing conditions and increased production volumes. 

Portrait Hans Christian Atzpodien
Dr. Hans Christoph Atzpodien Managing Director of the BDSV
No Blind Spots

EGGER, in collaboration with io, is standardizing its global warehouse management and material flow control based on SAP EWM, including MFS. A standardized modular approach enables a phased rollout and the integration of automated warehouse technology—at nine locations, even while operations are ongoing. Key factors include striking a balance between global standards and local requirements, as well as thorough process analyses, training, and the early involvement of users. This creates a scalable platform for connecting additional plants.